4.7 based on 1500+ reviews.

Ella | Pastel Floral Midi Dress

£120.00 £39.95

Free shipping

14 days money back guarantee

Secure Payment with Creditcard

Currently this item has 2 in stock!

Colour — Multicolour

Multicolour

Size — S

Effortless Style with Timeless Comfort

The Ella Pastel Floral Midi Dress offers a relaxed, confident look that feels easy and polished at the same time. With its soft floral pattern and flowing shape, it creates a fresh, uplifting appearance without feeling overdone. It’s the kind of dress you can slip on and instantly feel comfortable and put together—perfect for everyday outings, social gatherings, or travel.

All-Day Comfort: Feels easy and relaxed from morning through evening.
Flattering Flow: Gently drapes over the body without clinging.
Soft, Elegant Florals: A calm pastel look that feels fresh, tasteful, and timeless.
Easy to Style: Looks beautiful on its own or paired with a light layer and simple accessories.
Versatile Wear: Ideal for lunches, casual events, holidays, and everyday moments.

Fewer than 3 left – act now before it’s too late.

We offer a 14-day return or exchange policy if you are not satisfied with your order for any reason. For more information, please see our return policy here.

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here's what we currently accept:

Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express.
Mobile Payment Service: You can also use Apple Pay, Shop pay, or Google Pay for a quick and easy checkout.
Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

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Nice to meet you,we are Alder&Bloom.

✦ We are a trusted UK boutique based in London, proudly serving our customers since 2013.

✦ Personal service and attention to detail – every order is handled with care.

✦ Thousands of happy customers who keep coming back to us year after year. (Bloom is convinced the boutique is just a very fancy treat shop)

Our customers tell it better than we do!

Excellent

4.8

/ 5

based on 13,587 reviews

I love it! 😍

I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did! This dress has exceeded my expectations. It's not only affordable but also incredibly comfortable. The quality is top-notch. I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did!... I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did! This dress has exceeded my expectations. It's not only affordable but also incredibly comfortable. The quality is top-notch.

Catherine J.

Amazing quality

Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really quickly. Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really... Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really quickly.

Hannah J.

Super comfortable orthopedic shoes

I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly amazing. I can walk all day without pain and they still look stylish. I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly... I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly amazing. I can walk all day without pain and they still look stylish.

Claire L.

Perfect everyday sweater

The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely ordering another color soon. The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely... The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely ordering another color soon.

Olivia G.

Best jacket I’ve bought in years

This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better than I expected. This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better... This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better than I expected.

Laura K.

Fast shipping!

The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended. The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended. The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended.

Becca G.

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Sophia | Geometric Shift Dress

£120.00 £39.95

Free delivery throughout the united kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

SECURE PAYMENT

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.

100% Satisfaction guarantee

We offer a 14-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund

Clearance — Up to 70% Off

As we prepare for our next collection, we’re saying goodbye to a few of our favourites. To make room for what’s coming, these styles are now part of our Clearance Sale — with up to 70% off.

Once they’re gone, they won’t be restocked, so don’t miss your chance while limited stock lasts.

Frequently asked questions

Yes you can return your order.We offer a 14-day return period if you’re not fully satisfied with your order.

Refunds are quick and easy! Once we receive your returned item, we’ll process your refund to your original payment method within a few business days.

Yes, you will receive a tracking number!Once your order has been shipped, we’ll send you a tracking number so you can follow your package every step of the way.

Yes, we have a dedicated customer service team ready to help you.If you have any questions or need assistance, our team is here to support you.You can email us at info.alderandbloom@gmail.com

We are ready to help you

Not sure about something? Contact us anytime – with years of experience, we’re here to make online shopping easy, secure and stress-free.