4.7 based on 1500+ reviews.

Lily | Striped Pastel Midi Dress

£120.00 £39.95 Save 67%

Free shipping

14 days money back guarantee

Secure Payment with Creditcard

Currently this item has 2 in stock!

Colour — Multicolour

Multicolour

Effortless Everyday Elegance

Introduce playful charm and timeless style into your wardrobe. Soft pastel checks combine with a subtle striped bodice for a flattering, cheerful look that moves with you. Ideal for brunch, daytime outings, or relaxed evenings.

Flattering on Every Figure: Relaxed fit drapes naturally without clinging.
Effortless Style: Soft stripes and checks provide a cheerful, elegant touch.
Versatile for Any Occasion: Easy to dress up or down, wrinkle-resistant, and perfect for layering.
Comfort All Day: Moves with you for relaxed, confident wear.

Everyone’s talking about this – grab it before it’s gone.

We offer a 14-day return or exchange policy if you are not satisfied with your order for any reason. For more information, please see our return policy here.

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here's what we currently accept:

Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express.
Mobile Payment Service: You can also use Apple Pay, Shop pay, or Google Pay for a quick and easy checkout.
Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

{"id":52921753338194,"title":"Multicolour \/ S","option1":"Multicolour","option2":"S","option3":null,"sku":"none","requires_shipping":true,"taxable":true,"featured_image":{"id":69317145067858,"product_id":10643303203154,"position":2,"created_at":"2026-03-11T16:58:43+01:00","updated_at":"2026-03-11T16:58:46+01:00","alt":null,"width":600,"height":800,"src":"\/\/alderandbloomlondon.com\/cdn\/shop\/files\/12_8ae1ff22-3540-40da-9e1f-f2d7aba36d5e.png?v=1773244726","variant_ids":[52921753338194,52921753370962,52921753403730,52921753436498,52921753469266,52921753502034]},"available":true,"name":"Lily | Striped Pastel Midi Dress - Multicolour \/ S","public_title":"Multicolour \/ S","options":["Multicolour","S"],"price":3995,"weight":0,"compare_at_price":12000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":57192926183762,"position":2,"preview_image":{"aspect_ratio":0.75,"height":800,"width":600,"src":"\/\/alderandbloomlondon.com\/cdn\/shop\/files\/12_8ae1ff22-3540-40da-9e1f-f2d7aba36d5e.png?v=1773244726"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

Trusted by over 250.000 satisfied customers

Laura | Button-Front Printed Set

£39.95

Colour:

Size:

£39.95

Clara | Relaxed Dress

£34.95

Colour:

Size:

£34.95

Harriet | Belted Shirt Dress

£39.95

Colour:

Size:

£39.95

Freya | Timeless Comfort Dress

£29.95

Colour:

Size:

£29.95

Isabella | Comfort Loose-Fit Dress

£29.95

Colour:

Size:

£29.95

Clara | Relaxed Dress

£34.95

Colour:

Size:

£34.95

Freya | Timeless Comfort Dress

£29.95

Colour:

Size:

£29.95

Nice to meet you,we are Alder&Bloom.

✦ We are a trusted UK boutique based in London, proudly serving our customers since 2013.

✦ Personal service and attention to detail – every order is handled with care.

✦ Thousands of happy customers who keep coming back to us year after year. (Bloom is convinced the boutique is just a very fancy treat shop)

Our customers tell it better than we do!

Excellent

4.8

/ 5

based on 13,587 reviews

I love it! 😍

I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did! This dress has exceeded my expectations. It's not only affordable but also incredibly comfortable. The quality is top-notch. I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did!... I was initially hesitant to switch from my usual brand to this new one, but I'm so glad I did! This dress has exceeded my expectations. It's not only affordable but also incredibly comfortable. The quality is top-notch.

Catherine J.

Amazing quality

Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really quickly. Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really... Every item fits nicely and is comfortable to wear. The customer service is excellent too. My question was answered really quickly.

Hannah J.

Super comfortable orthopedic shoes

I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly amazing. I can walk all day without pain and they still look stylish. I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly... I bought the orthopedic shoes because I have sensitive feet and usually struggle to find comfortable ones. These are honestly amazing. I can walk all day without pain and they still look stylish.

Claire L.

Perfect everyday sweater

The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely ordering another color soon. The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely... The sweater is incredibly soft and fits perfectly. The fabric feels high quality and keeps its shape after washing. Definitely ordering another color soon.

Olivia G.

Best jacket I’ve bought in years

This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better than I expected. This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better... This coat is beautiful and very warm without feeling heavy. The fit is flattering and the quality is much better than I expected.

Laura K.

Fast shipping!

The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended. The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended. The top fits exactly as described and the material feels premium. The shipping was incredibly fast! Highly recommended.

Becca G.

Combine and get an extra 30% off

Sale

Milla | Linear Dress

£120.00 £39.95 Save 67%

Sale

Nova | Glow Dress

£120.00 £39.95 Save 67%

Sale

Tesa | Melody Dress

£120.00 £39.95 Save 67%

Sale

Sophia | Geometric Shift Dress

£120.00 £39.95 Save 67%

Free delivery throughout the united kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

SECURE PAYMENT

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.

100% Satisfaction guarantee

We offer a 14-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund

Clearance — Up to 70% Off

As we prepare for our next collection, we’re saying goodbye to a few of our favourites. To make room for what’s coming, these styles are now part of our Clearance Sale — with up to 70% off.

Once they’re gone, they won’t be restocked, so don’t miss your chance while limited stock lasts.

Frequently asked questions

Yes you can return your order.We offer a 14-day return period if you’re not fully satisfied with your order.

Refunds are quick and easy! Once we receive your returned item, we’ll process your refund to your original payment method within a few business days.

Yes, you will receive a tracking number!Once your order has been shipped, we’ll send you a tracking number so you can follow your package every step of the way.

Yes, we have a dedicated customer service team ready to help you.If you have any questions or need assistance, our team is here to support you.You can email us at info.alderandbloom@gmail.com

We are ready to help you

Not sure about something? Contact us anytime – with years of experience, we’re here to make online shopping easy, secure and stress-free.

Lily | Striped Pastel Midi Dress

Effortless Everyday Elegance

Timeless Elegance With Effortless Movement

Why choose the Freya Dress?

Modal heading

Perfect For

Why choose the Freya Dress?

Our customers tell it better than we do!

Combine and get an extra 30% off

Free delivery throughout the united kingdom

SECURE PAYMENT

100% Satisfaction guarantee

Clearance — Up to 70% Off

We are ready to help you