Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
Fiona™ | Effortless Elegant Comfort Set
5 stars

4.7 based on 1500+ reviews.

Fiona™ | Effortless Elegant Comfort Set

£99.95 £49.95 Save 50%
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MOVING SALE UPDATE:

Save up to 70% today

Due to high demand, only a few items remain in stock.
If you can still click it, it’s still in stock.

Feel comfortable AND elegant — without anything clinging to your stomach

Designed to flatter your body while staying light, breathable and effortless all day

Struggling to find something that actually feels good AND looks flattering?

This set was designed to change that.

It flows naturally over your body —
no clinging, no tight feeling, no discomfort.

Just effortless comfort and confidence — all day long.

Why women love this set

✔ No more worrying about your stomach showing
✔ Stay cool, confident and comfortable — even on warm days
✔ Flattering, relaxed fit that moves naturally with your body
✔ Look elegant without putting in effort

 

Nothing ever felt right around my stomach… until this

“I finally found something that feels as good as it looks — I wear it all day at home and still feel confident going out.”

— Sophie, 52 Verified customer

I always struggled to find something flattering… this is the first outfit that actually makes me feel confident again.

— Carol, 59 Verified customer

 

Absolutely love this set. The red and black colours are beautiful and it looks so elegant when I wear it out. The quality feels great and it’s really comfortable. Delivery was fast and everything arrived perfectly. Very happy with my purchase.”
— Charlotte, 39 Verified customer

  • Free shipping on all orders
  • Returns up to 30 days after delivery
  • 24/7 customer support team is always available to assist you with any questions or concerns.

We partner with Royal Mail to ensure fast, secure, and reliable delivery. Every order comes with a tracking number, so you can stay updated on its journey to your doorstep.

We offer a 30-day return or exchange policy if you are not satisfied with your order for any reason. For more information, please see our return policy here.

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here's what we currently accept:

  • Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express.
  • Mobile Payment Service: You can also use Apple Pay, Shop pay, or Google Pay for a quick and easy checkout.
  • Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

At Alder&Bloom you're never just another order. You're part of our story.

Our team is here whenever you need us, ready to answer questions, offer styling advice, or simply listen. Reach us through the contact form on our website or email us directly at info.alderandbloom@gmail.com

We'll always get back to you with care.

Customers Wear ALDER & BLOOM London with Pride

More than 10,000 women across the UK trust Alder & Bloom London, a community that keeps growing.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Such a beautiful set, I’m really impressed with how it looks in real life. The quality feels great and the material is soft and comfortable to wear. Everything fits nicely and feels well made. Delivery was also fast and the whole experience was smooth from start to finish. I’m very happy with this purchase and would definitely recommend it.

Barbara K.

Excellent service!

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Absolutely love this set. The red and black colours are beautiful and it looks so elegant when I wear it out. The quality feels great and it’s really comfortable. Delivery was fast and everything arrived perfectly. Very happy with my purchase.”

Sophie R.

Trustworthy and reliable.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

I’ve known the lovely sisters behind Alder & Bloom London for a while and I’ve been a loyal customer ever since.

Alder and Bloom always put so much care into their collections, and you can really see it in the quality of the clothes. Everything I’ve bought from them fits beautifully and feels comfortable to wear. It’s one of the few brands I keep coming back to.

Charlotte M.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Finally, an online store that delivers on its promises! I ordered two items, and the quality exceeded my expectations. Shipping was fast and reliable, unlike other websites I’ve come across.

Olivia G.

Top-notch quality!

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Got myself a little summer dress from here and I love the Florendra dress.

Nice and light, not clingy, and I’ve worn it already a few times in the garden. Delivery was quicker than I thought as well.

Susan L.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

As a woman of 55+ I often find it hard to get clothes that really suit me, but this summer dress is lovely.

It’s light and flowy, easy to wear, and I felt comfortable in it all day at a BBQ. Delivery only took a few days which was great.

Linda H.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

My order came 3 days after I ordered, spot on.

The set is cosy without being heavy, and it looks just like the photos.

Patricia M.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Love them, they give the perfect luxury touch to any room

@allfinds

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

I discovered Alder & Bloom through a friend and I’m so glad I did.

The pieces are simple but elegant and very easy to combine with other outfits. I’ve already placed my second order.

Helen S.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

Got myself a little summer dress from here and I love it.

Nice and light, not clingy, and I’ve worn it already a few times in the garden. Delivery was quicker than I thought as well.

Susan L.

<h2><strong>Customers Wear ALDER & BLOOM London with Pride</strong></h2>

The quality is honestly better than I expected.

The sweater is incredibly soft and the stitching looks very well made. It also fits true to size which is always nice.

Caroline D.

As our family has grown, so has our community — now trusted by over 15,000 customers worldwide

Fiona™ | Effortless Elegant Comfort Set

Fiona™ | Effortless Elegant Comfort Set

£49.95

Colour:

Size:

£49.95

Daniela | Two-piece set with fringes

Daniela | Two-piece set with fringes

£44.95

Colour:

Size:

£44.95

Harriet | Belted Shirt Dress

Harriet | Belted Shirt Dress

£39.95

Colour:

Size:

£39.95

Clara | Relaxed Dress

Clara | Relaxed Dress

£42.95

Colour:

Size:

£42.95

Freya | Timeless Comfort Dress

Freya | Timeless Comfort Dress

£49.99

Colour:

Size:

£49.99

Clara | Relaxed Dress

Clara | Relaxed Dress

£42.95

Colour:

Size:

£42.95

Freya | Timeless Comfort Dress

Freya | Timeless Comfort Dress

£49.99

Colour:

Size:

£49.99

Comfortable and suitable for daily wear

Feel comfortable AND elegant — without anything clinging to your stomach

Designed to flatter your body while staying light, breathable and effortless all day

Struggling to find something that actually feels good AND looks flattering?

This set was designed to change that.

It flows naturally over your body —
no clinging, no tight feeling, no discomfort.

Just effortless comfort and confidence — all day long.

Why women love this set

✔ No more worrying about your stomach showing
✔ Stay cool, confident and comfortable — even on warm days
✔ Flattering, relaxed fit that moves naturally with your body
✔ Look elegant without putting in effort

Fiona™ | Effortless Elegant Comfort Set

Fiona™ | Effortless Elegant Comfort Set

£49.95

Colour:

Size:

The Daniela Dress

The Daniela Dress is made to flow naturally over your body, without clinging or feeling heavy.

✔ Breathable fabric — no sweating

✔ Lightweight and soft on the skin

✔ Gently smooths the tummy area

✔ Flows naturally with your shape

✔ Designed for all-day comfort

 

Perfect For

  • Everyday Casual Wear – ideal for errands, brunches, and relaxed gatherings
  • Smart Casual Outfits – pairs easily with sandals, trainers, or ankle boots
  • Women’s Modest Fashion – comfortable coverage with a flattering shape
  • Mature Women’s Clothing – relaxed yet stylish for versatile styling
  • Travel Wardrobes – wrinkle-friendly and easy to pack
  • Boutique Seasonal Collections – timeless, wearable style with broad appeal
Daniela | Two-piece set with fringes

Daniela | Two-piece set with fringes

£44.95

Colour:

Size:

Timeless Elegance With Effortless Movement

The Harriet Belted Shirt Dress is crafted for women who embrace classic sophistication with a modern twist. Flowing with every step, this beautifully tailored dress combines the charm of vintage plaids with a feminine silhouette designed to flatter, move, and inspire confidence. The softly structured collar, gently flared skirt, and practical side pockets create a graceful balance of comfort and style — offering elegance and ease whether you're strolling through the city or enjoying a relaxed afternoon with friends.

Harriet | Belted Shirt Dress

Harriet | Belted Shirt Dress

£39.95

Colour:

Size:

The Clara Relaxed

This dress captures effortless charm and refined sophistication. Crafted from lightweight,soft-touch fabric with a graceful draped detail at the waist,Clara creates a feminine silhouette that feels both stylish and comfortable. The elegant V-neckline and contrasting trims add a modern twist, while the flowing cut ensures freedom of movement.

Clara | Relaxed Dress

Clara | Relaxed Dress

£42.95

Colour:

Size:

Why choose the Freya Dress?

✔Versatile design:Suitable for both everyday wear and special occasions.✔Comfortable fit:Offers freedom of movement and comfort all day long.✔High-quality materials:Made from durable fabrics for long-lasting comfort.✔Easy styling options:Can be paired with various accessories and shoes.

Freya | Timeless Comfort Dress

Freya | Timeless Comfort Dress

£49.99

Colour:

Size:

The Clara Relaxed

This dress captures effortless charm and refined sophistication. Crafted from lightweight,soft-touch fabric with a graceful draped detail at the waist,Clara creates a feminine silhouette that feels both stylish and comfortable. The elegant V-neckline and contrasting trims add a modern twist, while the flowing cut ensures freedom of movement.

Clara | Relaxed Dress

Clara | Relaxed Dress

£42.95

Colour:

Size:

Why choose the Freya Dress?

✔Versatile design:Suitable for both everyday wear and special occasions.✔Comfortable fit:Offers freedom of movement and comfort all day long.✔High-quality materials:Made from durable fabrics for long-lasting comfort.✔Easy styling options:Can be paired with various accessories and shoes.

Freya | Timeless Comfort Dress

Freya | Timeless Comfort Dress

£49.99

Colour:

Size:

Combine and get an extra 15% off

Save 56%
Milla | Linear Dress
£89.90 from £39.95 Save 56%
Save 55%
Nova | Glow Dress
£99.99 £44.95 Save 55%
Save 67%
Tesa | Melody Dress
£120.00 £39.95 Save 67%
Save 67%
Sophia | Geometric Shift Dress
£120.00 £39.95 Save 67%
iMPORTANT NOTICE

WE REFUND EVERY 10TH ORDER ☘️

At Alder & Bloom, what started as a small idea has grown into something we now proudly share as a family — shaped by everyone who chooses our pieces.

To celebrate this journey, we’re doing something special:

Every 10th order placed will be fully refunded.

Yes, your entire order could be completely free.

Alongside this, enjoy up to 70% off on some of our most loved pieces — as our way of saying thank you for being part of our story 🤍

Frequently asked questions

Yes you can return your order.We offer a 30-day return period if you’re not fully satisfied with your order.

Refunds are quick and easy! Once we receive your returned item, we’ll process your refund to your original payment method within a few business days.

Yes, you will receive a tracking number!Once your order has been shipped, we’ll send you a tracking number so you can follow your package every step of the way.

Yes, we have a dedicated customer service team ready to help you.If you have any questions or need assistance, our team is here to support you.You can email us at info.alderandbloom@gmail.com

Free delivery throughout the United Kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

Secure payment

Pay with confidence using secure and trusted payment methods. Your details are always protected.

100% SATISFACTION

Not completely satisfied? No problem — we offer easy returns and are always here to help.

Alder & BLOOM

Need help? Our customer service team is here for you.

info.alderandbloom@gmail.com

📍London, United Kingdom

Mon - Fri, 8:30am - 10:30pm
Saturday, 8:30am - 10:30pm
Sunday, 8:30am - 10:30pm