4.7 based on 1500+ reviews.

Ella | Pastel Floral Midi Dress

Name: Ella | Pastel Floral Midi Dress
Brand: Mijn winkel
SKU: none
Price: 39.95 GBP
Availability: InStock

£120.00 £39.95 Save 67%

Free Royal Mail Delivery

30-Day Return Guarantee

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MOVING SALE UPDATE:

Save up to 70% today

Due to high demand, only a few items remain in stock.
If you can still click it, it’s still in stock.

Effortless Style with Timeless Comfort

The Ella Pastel Floral Midi Dress offers a relaxed, confident look that feels easy and polished at the same time. With its soft floral pattern and flowing shape, it creates a fresh, uplifting appearance without feeling overdone. It’s the kind of dress you can slip on and instantly feel comfortable and put together—perfect for everyday outings, social gatherings, or travel.

All-Day Comfort: Feels easy and relaxed from morning through evening.
Flattering Flow: Gently drapes over the body without clinging.
Soft, Elegant Florals: A calm pastel look that feels fresh, tasteful, and timeless.
Easy to Style: Looks beautiful on its own or paired with a light layer and simple accessories.
Versatile Wear: Ideal for lunches, casual events, holidays, and everyday moments.

Fewer than 3 left – act now before it’s too late.

Free shipping on all orders
Returns up to 30 days after delivery
24/7 customer support team is always available to assist you with any questions or concerns.

We partner with Royal Mail to ensure fast, secure, and reliable delivery. Every order comes with a tracking number, so you can stay updated on its journey to your doorstep.

We offer a 30-day return or exchange policy if you are not satisfied with your order for any reason. For more information, please see our return policy here.

We offer a range of secure and convenient payment methods to make your shopping experience seamless. Here's what we currently accept:

Credit or Debit Cards: We welcome all major credit and debit cards, including Visa, Mastercard, and American Express.
Mobile Payment Service: You can also use Apple Pay, Shop pay, or Google Pay for a quick and easy checkout.
Gift Cards or Store Credit: Have a gift card or store credit from us? You can use it towards your purchase.

At Alder&Bloom you're never just another order. You're part of our story.

Our team is here whenever you need us, ready to answer questions, offer styling advice, or simply listen. Reach us through the contact form on our website or email us directly at info.alderandbloom@gmail.com

We'll always get back to you with care.

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Customers Wear ALDER & BLOOM London with Pride

More than 10,000 women across the UK trust Alder & Bloom London, a community that keeps growing.

We personally know Oliver and Charlotte, and they are incredibly kind and welcoming. When you visit the shop, they genuinely take the time to help you find exactly what you’re looking for, which makes the whole experience so enjoyable.

It’s such a lovely store, and I’m really happy that you can now order online as well — it makes everything even more convenient. Highly recommended!

Eleanor & Margarat.

Excellent service!

Got myself a little summer dress from here and I love the Florendra dress.

Nice and light, not clingy, and I’ve worn it already a few times in the garden. Delivery was quicker than I thought as well.

Susan L.

Finally, an online store that delivers on its promises! I ordered two items, and the quality exceeded my expectations. Shipping was fast and reliable, unlike other websites I’ve come across.

Olivia G.

Top-notch quality!

I’m honestly so impressed with the quality — everything feels really well-made and premium, you can tell a lot of care goes into their products.

On top of that, I had such a lucky experience with my order. They refunded my whole order since i was the 10th order ,what a lucky moment! 🍀

Amazing service, beautiful quality, and such a kind team. I’ll definitely be ordering again!

Edith R.

Trustworthy and reliable.

I’ve known the lovely sisters behind Alder & Bloom London for a while and I’ve been a loyal customer ever since.

Alder and Bloom always put so much care into their collections, and you can really see it in the quality of the clothes. Everything I’ve bought from them fits beautifully and feels comfortable to wear. It’s one of the few brands I keep coming back to.

Charlotte M.

As a woman of 55+ I often find it hard to get clothes that really suit me, but this summer dress is lovely.

It’s light and flowy, easy to wear, and I felt comfortable in it all day at a BBQ. Delivery only took a few days which was great.

Linda H.

My order came 3 days after I ordered, spot on.

The set is cosy without being heavy, and it looks just like the photos.

Patricia M.

Love them, they give the perfect luxury touch to any room

@allfinds

I discovered Alder & Bloom through a friend and I’m so glad I did.

The pieces are simple but elegant and very easy to combine with other outfits. I’ve already placed my second order.

Helen S.

Got myself a little summer dress from here and I love it.

Nice and light, not clingy, and I’ve worn it already a few times in the garden. Delivery was quicker than I thought as well.

Susan L.

The quality is honestly better than I expected.

The sweater is incredibly soft and the stitching looks very well made. It also fits true to size which is always nice.

Caroline D.

As our family has grown, so has our community — now trusted by over 15,000 customers worldwide

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iMPORTANT NOTICE

WE REFUND EVERY 10TH ORDER ☘️

At Alder & Bloom, what started as a small idea has grown into something we now proudly share as a family — shaped by everyone who chooses our pieces.

To celebrate this journey, we’re doing something special:

Every 10th order placed will be fully refunded.

Yes, your entire order could be completely free.

Alongside this, enjoy up to 70% off on some of our most loved pieces — as our way of saying thank you for being part of our story 🤍

Frequently asked questions

Yes you can return your order.We offer a 30-day return period if you’re not fully satisfied with your order.

Refunds are quick and easy! Once we receive your returned item, we’ll process your refund to your original payment method within a few business days.

Yes, you will receive a tracking number!Once your order has been shipped, we’ll send you a tracking number so you can follow your package every step of the way.

Yes, we have a dedicated customer service team ready to help you.If you have any questions or need assistance, our team is here to support you.You can email us at info.alderandbloom@gmail.com

Free delivery throughout the United Kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

Secure payment

Pay with confidence using secure and trusted payment methods. Your details are always protected.

100% SATISFACTION

Not completely satisfied? No problem — we offer easy returns and are always here to help.

Alder & BLOOM

Need help? Our customer service team is here for you.

info.alderandbloom@gmail.com

📍London, United Kingdom

Mon - Fri, 8:30am - 10:30pm
Saturday, 8:30am - 10:30pm
Sunday, 8:30am - 10:30pm

Ella | Pastel Floral Midi Dress

Save up to 70% today

Effortless Style with Timeless Comfort

Customers Wear ALDER & BLOOM London with Pride

Timeless Elegance With Effortless Movement

Why choose the Freya Dress?

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Perfect For

Why choose the Freya Dress?

Combine and get an extra 15% off

WE REFUND EVERY 10TH ORDER ☘️

Free delivery throughout the United Kingdom

Secure payment

100% SATISFACTION

Alder & BLOOM